The Venture From Virgin Atlantic

The Real Adventures Behind Pioneering Businesses


BRAND STORY: BUSINESS IS AN ADVENTURE

Virgin Atlantic wanted to find a new way to bring their “Business is an Adventure” tagline to life while associating their airline with a best-in-class business travel experience. Instead of just speaking at business travelers, we wanted to add value to their lives by inspiring them in their endeavors.

MANY VOICES: INFLUENCER

We partnered with Gimlet Media to create “the Venture”, a branded podcast that profiled adventurous entrepreneurs from diverse backgrounds and the pioneering businesses they brought to life. Each episode tells the story of a different entrepreneur, using their trials and tribulations to uncover universal business insights that not only relate to our customers, but reflect the disruptive principles upon which Virgin Atlantic was founded. The podcast was published on all prominent podcast platforms, including Apple Podcasts and Google Play. It was promoted across social, as well as Gimlet Media other podcast properties. After only the first episode was released, the Venture was ranked in the top 10 business podcasts in the world.