For immediate release:
January 13, 2015
Virgin Atlantic Airways appoints Figliulo&Partners as its
North American Creative Agency
Virgin Atlantic Airways has named New York-based Figliulo&Partners as its North American creative agency.
Richard Branson’s transatlantic airline, which flies from 12 gateways in the US to London and beyond, embarked on a search for a new agency last September. The review was run through agency intelligence provider creativebrief.com. As part of a highly competitive pitch process, Figliulo&Partners was tasked with creating a media neutral strategy to launch Virgin Atlantic’s new global campaign “Let it Fly” in the US, with heavy focus on digital.
“While we were highly impressed with all of the ideas presented to us during the review process, F&P really stood out with their exemplary strategic thinking,” said Simon Bradley, Vice President of Marketing, North America, Virgin Atlantic. “F&P is uniquely positioned in the industry, having big creative experience coupled with the entrepreneurial spirit of a boutique. We feel confident that their collaborative, agile, and data-driven approach is exactly what we need to drive our brand forward.”
Judith Carr-Rodriguez, founding partner and president of Figliulo&Partners, commented: "We think Virgin Atlantic is THE iconic airline. They have such a rich history of creativity and innovation. We are thrilled to be chosen to work with them to make the brand even stronger here in the US and help build on the solid equity they’ve already established.”
F&P will begin working on the iconic British brand immediately alongside Virgin Atlantic’s existing US agency partners Naked Communications and OMD, as well as lead global agency adam&eveDDB in the UK.
About Virgin Atlantic
Virgin Atlantic was founded by entrepreneur Sir Richard Branson 30 years ago after he decided the UK aviation industry needed shaking up and style injected back into it. On 22nd June 1984, Virgin Atlantic's inaugural flight to Newark took place, on an aircraft filled with personal friends, celebrities and the media. Today, Virgin Atlantic flies to 33 destinations worldwide, including locations across North America, the Caribbean, Africa and the Far East.
In the winter of 2012, Virgin Atlantic announced a joint venture with Delta Air Lines, creating an expanded trans-Atlantic route network and enhancing competition between the UK and North America. The two airlines now codeshare across 108 routes, offering passengers seamless connections to 66 destinations.
For additional information, visit the Virgin Atlantic website.
Figliulo&Partners is a brand agency for the digital world.
Headquartered in New York, the agency builds brands for today’s information age. Figliulo&Partners is led by creative industry veteran Mark Figliulo as founder and chief executive officer, as well as Judith Carr-Rodriguez as founding partner and president. The agency develops industry-leading multichannel creative work that are powered by ideas and driven by data.
For additional information, visit www.figliuloandpartners.com.