The world is divided into cruisers and non-cruisers. Some people are open to it. Others are just not. Seabourn, the ultra luxury cruise pioneers, wanted to attract a new audience to fill their beautiful new ships.
The challenge was to convert highly affluent travelers who had never even considered cruising.
We consulted luxury experts from the worlds of fashion, design, travel and hospitality and brought their insights to bear in a campaign that was a million miles away from the category conventions.
Our approach was to present Seabourn not as a cruise, but as an ultra luxury experience with a difference. The result is an iconic campaign that marries on ship and on shore, showing off the Extraordinary Worlds of Seabourn.
From luxury Antarctic expeditions to dining with 3-Michelin-star chef, Thomas Keller, from vintage champagne, to waterfalls in Brazil, the creative evokes the unmatched Seabourn experience, on ship and off shore.
Extraordinary Worlds isn’t just a campaign: it’s charting an entirely new course, taking Seabourn beyond the world of cruising, and into a world of exquisite luxury.