Judith is a digital native, passionate about helping brands transform for today’s technology enabled world. Named one of Campaign Magazine’s Faces to Watch early in her career for her work on SAAB and HSBC, she focuses on creating outstanding relationships with clients. 

Judith was charged with creating LBi in North America, transporting the European agency’s success to the US. She led the agency’s largest account globally, Johnson & Johnson. She was promoted to President of LBi US in 2010 and drove the expansion of the agency, which quadrupled under her stewardship. During this time, LBi launched ground-breaking work for global brands such The Coca-Cola Company and Sony Xperia, as well as national and regional brands such as Seamless and Americans Elect.

Judith is most proud of the agency’s recognition at the SXSW Interactive Festival, winning the 2012 People’s Choice Award.

 

2013 – Founding Partner and President, Figliulo & Partners 

2010 – President, LBi US (now MRY)

2009 – Managing Director, LBi New York

2005 – Client Services Director, LBi London

1999 – Lowe Graduate Program, London

Education – B.A. Bristol University, M.A. Imperial College, London



Judith and her team introduced Brahma, Brazil's #1 beer, to the rest of the world.  Its authentically different experience was expressed through the themes of art and music, and the campaign was successful both in terms of cultural relevance and exceeding InBev's sales expectations. 


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Judith was responsible for the rebranding and repositioning of the existing Seamless service, from rebuilding the website to the messaging strategy and activation.


Under Judith's lead for over three years, LBi worked with more Johnson&Johnson brands than any other digital agency -- a broad range that included Neutrogena, KY, Band Aid and Tylenol. During this time, they created some of the most innovative work within the CPG segment.


 

For the 2012 election, Judith's team and Americans Elect set out to change history through the first nonpartisan, national online primary. Though it did not lead to the nomination of a third candidate, millions of people now support it.


Judith led global collaboration among these three brands to create Placelists, a global locations-based app for users to share and update playlists around the world. It tapped into the emerging popularity of Facebook places and Spotify playlists, and was inspired by the insight that every place has a song.