"The Most Interesting Man in the World"




Caroline created the strategy that lead to the beloved "Most Interesting Man in the World" campaign for Dos Equis. It turned the beer into the fastest growing import (YOY), and also changed the way beer brands talk to men as well as Millward Brown's advertising norms.


Caroline defined and codified the core global brand strategy for the new Jaguar car company, readying it for sale to Tata.



Caroline and her team defined Intel's global social persona, to guide and inform social publishing across multiple platforms, to one of the world's largest brand communities. 


Caroline developed a communications platform to enable this burgeoning independent brand to take a leap onto the national meat stage.

Caroline developed new and empowering global brand positioning to revamp a lagging, aging brand.