Throughout her career, Caroline has worked on varied and exciting brands across categories from technology, to automotive, to CPG.

Most recently, Caroline was at Noise - a highly progressive young adult agency where she led strategy on assignments for Samsung, Chase, Unilever, Intel and Amazon Fashion.

As Head of Planning at TAXI, she conceived brand and campaign strategy for two of Kraft's largest ever beverage launches, and authored the global brand platform for Revlon cosmetics. At Euro RSCG (now Havas), she led global planning on ExxonMobil and Jaguar Cars, and was responsible for defining the Dos Equis brand, and inspiring the multi-award winning, business transforming “Most Interesting Man in the World” campaign.

Caroline is a dual US and UK citizen and lives in the "seaburbs" of Connecticut with her husband, Rudolph and children, Clementine and Otis.

 

2013 -  Partner and Head of Strategy, Figliulo&Partners

2012 - SVP and Head of Strategy, Noise Marketing

2009 – Head of Planning, TAXI NYC

2006 – Group Planning Director, Havas Worldwide

2003 – Planner & Senior Planner, Berlin Cameron, NYC

2000 - WPP Marketing Fellow, London & New York

Education - M.A Edinburgh University


 
 

 

Caroline created the strategy that lead to the beloved "Most Interesting Man in the World" campaign for Dos Equis. It turned the beer into the fastest growing import (YOY), and also changed the way beer brands talk to men as well as Millward Brown's advertising norms.


 

 

Caroline defined and codified the core global brand strategy for the new Jaguar car company, readying it for sale to Tata.

 


 

Caroline and her team defined Intel's global social persona, to guide and inform social publishing across multiple platforms, to one of the world's largest brand communities. 


 

Caroline developed a communications platform to enable this burgeoning independent brand to take a leap onto the national meat stage.


Caroline developed new and empowering global brand positioning to revamp a lagging, aging brand.