brief for steve 093.001.png
brief for steve 093.001.png

Founding Partners


Founding Partners

Founding Partners


Mark Figliulo - Founder and CEO

For 25 years, Mark Figliulo (fee-lee-o) has helped grow the world’s leading brands including McDonalds, Sony, The Coca-Cola Company, Miller Brewing, Samsung, Accenture, Jameson and ABSOLUT.

Uniquely, Mark approaches problems from both a business and brand angle, and as a result, has held executive management and global creative leadership roles at the best advertising agencies in the world. 

He was named in Advertising Age’s Top Ten and is one of the most awarded creative directors in the US with 25 Cannes Lions to his credit. He builds a strong relationship of trust with his clients, which is reflected in the longevity of his relationships. 

Mark’s work has been recognized across a diverse mix of industries, geographies and represents all media and disciplines. He was the Executive Producer of “I’m Here”, a short film by Spike Jonze, which opened the Sundance and Berlin Film Festivals.

Originally from Chicago, Mark now lives in Manhattan with his wife Claudia and his two sons, Ray and Louie.

2013 – CEO, Figliulo & Partners

2008 – CCO and Chairman, Global Creative Director TBWA/Chiat NY

2000 – CCO and Managing Partner, Y&R Chicago

1986 – ECD, Leo Burnett Chicago/Tokyo

Education – Pratt Institute of Design





Judith Carr-Rodriguez - President

Judith is a digital native, passionate about helping brands transform for today’s technology enabled world. Named one of Campaign Magazine’s Faces to Watch early in her career for her work on SAAB and HSBC, she focuses on creating outstanding relationships with clients. 

Judith was charged with creating LBi in North America, transporting the European agency’s success to the US. She led the agency’s largest account globally, Johnson & Johnson. She was promoted to President of LBi US in 2010 and drove the expansion of the agency, which quadrupled under her stewardship. During this time, LBi launched ground-breaking work for global brands such The Coca-Cola Company and Sony Xperia, as well as national and regional brands such as Seamless and Americans Elect. Judith is most proud of the agency’s recognition at the SXSW Interactive Festival, winning the 2012 People’s Choice Award.

2013 – President, Figliulo & Partners 

2010 – President, LBi US (now MRY)

2009 – Managing Director, LBi New York

2005 – Client Services Director, LBi London

1999 – Lowe Graduate Program, London

Education – B.A Bristol University, M.A Imperial College, London


Caroline Wellman Krediet - Strategy

Throughout her career, Caroline has worked on varied and exciting brands across categories from technology, to automotive, to CPG.

Most recently, Caroline was at Noise - a highly progressive young adult agency where she led strategy on assignments for Samsung, Chase, Unilever, Intel and Amazon Fashion.

As Head of Planning at TAXI, she conceived brand and campaign strategy for two of Kraft Food’s largest ever beverage launches, and authored global brand platform for Revlon cosmetics. At Euro RSCG (now Havas), she led global planning on ExxonMobil and Jaguar Cars, and was responsible for defining the Dos Equis brand, and inspiring the multi-award winning, business transforming “Most Interesting Man in the World” campaign.

Caroline is a dual US and UK citizen and lives in the "seaburbs" of Connecticut with her husband, Rudolph and children, Clementine and Otis.

2013 -  Partner, Strategy, Figliulo&Partners

2012 - SVP, Head of Strategy, Noise Marketing

2009 – Head of Planning, TAXI NYC

2006 – Group Planning Director, Havas Worldwide

2003 – Planner & Senior Planner, Berlin Cameron, NYC

2000 - WPP Marketing Fellow, London & New York

Education - M.A Edinburgh University


Robert Valdes

Robert Valdes - Integrated Production

Robert Valdes most recently served as Head of Interactive Production at Droga5. Previously, he was the Head of Production at TBWA\CHIAT\DAY, as well as Executive Producer at Crispin Porter+Bogusky. During his career, Valdes has produced campaigns for brands including Absolut, Burger King, Volkswagen, Domino’s and Coke Zero. A recipient of five Gold and one Silver Cannes Lions, he has also been awarded a Grand CLIO, ANDY Gold and ADC Gold.

2014 -  Partner, Integrated Production, Figliulo&Partners

2013 – Head of Integrated Production, Droga5

2009 – Head of Production, TBWA\Chiat\Day

2006 – Executive Producer, Crispin Porter + Bogusky

2004 – Writer & Producer, HowStuffWorks

Education – Flagler College 


Our Work

Sprint Frobinson Framily Campaign

The Frobinsons is an episodic story that will unfold over the coming months, designed to deal with the fast changing mobile industry. The campaign was born from the launch of the Sprint Framily™ Plan, a new pricing program that lets consumers decide who they consider family, and was based on the insight that the American family has changed. Families in America today are multi-generational, extended and more diverse than ever before. They are more than our relatives, but also our friends, our neighbors – all the people we love. Our campaign acknowledges that we all have families that are unique with interesting personalities. The creative concept allows for surprising cameos from stars of sports, music, TV and movies and launches with established and emerging stars such as Judy Greer as Mom, Kyle Mooney as college kid Chuck, Andrew Dice Clay as the voice of Dad. Music provided by Mötley Crüe.

The integrated campaign is composed of TV, video, print, OOH and digital, sound and mobile extensions.

We unveil a new theme line in the work: “Happy Connectingsm,” an optimistic view expressing Sprint’s belief that the connections we make are as emotional and meaningful as they are practical and necessary. We are also introducing a bright new color palette. Both of these elements will underpin all of Sprint’s marketing activity.

Framily Portrait

Meet the Frobinsons


F&P Launch Press Release Click to view PDF

F&P Launch Press Release
Click to view PDF

Caroline Krediet Joins Figliulo&Partners Click to view PDF

Caroline Krediet Joins Figliulo&Partners
Click to view PDF

The Frobinson Framily Stars in New Sprint Campaign Click to view PDF

The Frobinson Framily Stars in New Sprint Campaign
Click to view PDF

Contact Us